–Aristotle

And the corollary for business;

” I went out in search of a customer and found none out there; I went out to BE a customer and found them everywhere.”

What were you put on earth to do? That’s a mind-blowing question, and most people don’t know the answer. Lots of folks get up, go to work, come home, eat dinner, sit in front of the television and go to sleep. That’s their day. That is not anyone’s purpose in life.

If you don’t know your purpose, then your first purpose is to get a purpose.

When you look at the lives of the most successful people who ever lived, you can see that they had a definite purpose and they knew it. Some examples are: Christ – His purpose was spiritual, and stated in John 10:10, which reads: “I am come that you might have life, and that you might have it more abundantly.”

Walt Disney’s purpose: “To make people happy.”

Dr. R. Buckminster Fuller’s purpose: “Humanity’s comprehensive welfare on spaceship earth.”

Henry Ford’s purpose: “To mass produce, mass distribute and have cars mass consumed.”

Andrew Carnegie’s purpose: “To manufacture and market steel.”

Mother Teresa’s purpose: “To care for and comfort the poor, sick and needy all over the world.”

Never confuse a purpose with a goal. Goals are great! I/we teach goal setting, and believe it is crucial to achieving any kind of success. But goals alone, left by themselves, can be un-fulfilling. We can have hundreds of goals (and I hope you do), but we may only have one purpose that we work for our entire life. That purpose is the underlying core that gives our goals direction and meaning.

Discovering your purpose will put your life into crystal-clear perspective. You will see another world, one in which you are a necessary and intricate spoke in the wheel. Your purpose is waiting for you to figure it out….and when you DO…you’ll create a new world, a new reality, a new wholeness where everything you need seems to flow to you.

WHAT IS MY PURPOSE? You cannot find this answer in a book or a class. (Wouldn’t it be nice and simple if you could?) The answer can only be found deep inside of you.

How do you find your purpose? My suggestion is meditation, or deep, controlled, concentrated thought. Find a quiet place where you won’t be disturbed. Grab a pen and start writing.

Relax and tap into your mind, way back there in the deepest, secret compartment of your mind, by asking yourself this question: “If I knew my life purpose, what would it be?”
Keep asking this question until you get the answer. It may not come the first day, or even the first week. The answer is within you, your heart and will surface consciously when you ask sincerely and repeatedly.

…it takes them out of the purchasing process and puts them into a thinking process…”

That thinking process is a left brained, conscious, non-linear series of thoughts.

Because it is a non-linear process, very often the result is a “looping in” on itself. The potential pitfall is that when the loop occurs, there is never going to be enough information for the process to complete – resulting in prospects or reps that comment; “I need to know more before I get started.” Legend even has it that the world’s greatest thinker pondered long enough to be turned into a bronze statue. (Rodin)

Metaphor = “How far down the rabbit hole do you want to go Alice?”

Point = There’s always going to be new knowledge and new distinctions to learn.

We can read a lot of books on swimming, human anatomy & physiology, psychology all the way down to the intracellular Krebs cycle. And not one of those books, nor all of that knowledge combined, will ever help a person learn how to swim. In order for someone to learn how to swim they must have the Experience of getting in the water and moving their arms and legs…ie DOing something vs thinking about doing something.

The greatest swimmers, the greatest athletes, the greatest sales people “Just DO it” the most. Practice, Practice, Practice ……with coaching and mentoring of course.

“What we know dies with us, what we DO leaves a legacy”

“A wide selection leads to shopping paralysis. It explains why so often people are on their cell phones at the supermarket asking their significant other what detergent to get….it takes them out of the purchasing process and puts them into a thinking process…”

“Customers accept that Trader Joe’s has – at the most – only two kinds of any one item because they trust that those few items will
be very very good”

–Joseph Coulombe, founder of Trader Joe’s

This is why we teach Network Marketing Entrepreneurs;

1. Be a product of the product…try all of your products; and pick the one or two that really excite you the most – and share your experience with others.

2. never just send someone to a website..there are too many choices…even if the person can find the items or category.

3. At the end of your presentation/demo there really is only one way to start as a business builder and one way to start as a customer. More than 80% of your new reps will start their new business with the same kit you started with.

Tomorrow; the paralysis of “Anal-ysis”

–Aristotle

And the corollary for your business;

” I went out in search of a customer and found none out there; I went out to BE a customer and found them everywhere.”

Live with Intention,

Dr Bill

From the movie Lion King – Raficki the wise one said this in response to the future king of all expressing his fear:

“You can run from it – or Learn From it ”

Olympic Gold Medalist Natalie Cook told me and an Australian News Reporter;

“It’s the same – the same fear lost me the Gold Medal at the ’96 Atlanta Olympics, also won me this Gold Medal” (Sydney Olympics) “It’s just that I found a way to manage my fear to drive me forward instead of hold me back.”

–Janet Attwood

“Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they keep moving.”
–Conrad Hilton

” Life is motion, motion is life, when you stop moving they put dirt over you ”

“They may forget what you said, but they will never forget how you made them feel”

–Carl W Buechner

Whether it’s your story or you’re borrowing someone else’s story – make certain you tell it like a love story, tell it often and even tell it to the dog. Use the natural emotion and personal revelations pertinent to the story. This will connect you more deeply with your prospects, and also connect you more deeply with yourSelf.

Be able to tell your story or the story in about 30 seconds. Best that it be touching or humorous. Make your story timely, appropriate to the situation and make certain that you link the prospect back to you, your product, and/or your service. It boils down to inspiration and relevance.

In summary; Remember, it’s not really what you say, it’s what they remember.
Be concise. Be precise. Be memorable.