{"id":1072,"date":"2011-06-22T09:04:34","date_gmt":"2011-06-22T14:04:34","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=1072"},"modified":"2011-06-22T09:04:34","modified_gmt":"2011-06-22T14:04:34","slug":"no-story-no-business","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=1072","title":{"rendered":"No Story = No Business"},"content":{"rendered":"<p>From Tell to Win by Peter Guber<\/p>\n<p>Lynda Resnick &#8211; owns\/runs $2 Billion company Roll International which owns brands we know and love like Teleflora, FIJI water, POM and others.<\/p>\n<p>&#8220;<em>I don&#8217;t do companies that don&#8217;t have a story because if they don&#8217;t have a story they don&#8217;t have a business<\/em>&#8221;<\/p>\n<p>&#8220;<em>Your firsthand or witnessed experience is the best raw material for your story<\/em>&#8221;<\/p>\n<p>Whether you&#8217;re brand new or experienced &#8211; before the presentation starts the key components to your story &#8211; in 90 seconds or less &#8211; are as follows:<\/p>\n<p>1.    Your name and where you&#8217;re from.  (not a laundry list of every place you&#8217;ve ever lived &#8211; just where you currently call home)<br \/>\n2.    What was your primary occupation when you started your company (again no laundry list)<br \/>\n3.    What do you love about your new business.   (Example; the coaching the support, product, money, people, freedom)<\/p>\n<p>And if you&#8217;re introducing a more experienced presenter be certain to edify them &#8211; that means you tell the audience how great the person is, what they&#8217;ve accomplished with the company or how they&#8217;ve helped you or your team.  Again in less than 90 seconds.<\/p>\n<p><strong>Remember, it&#8217;s never what you say, it&#8217;s what they remember.<br \/>\nBe concise. Be precise. Be memorable.<br \/>\nSpeak from your heart while drawing from your experiences.<br \/>\nBe yourSelf.<\/strong><\/p>\n<p>Live With Intention,<br \/>\nDr Bill<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Tell to Win by Peter Guber Lynda Resnick &#8211; owns\/runs $2 Billion company Roll International which owns brands we know and love like Teleflora, FIJI water, POM and others. &#8220;I don&#8217;t do companies that don&#8217;t have a story because &hellip; <a href=\"http:\/\/www.drbilltoth.com\/?p=1072\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[29,119,32,154,37,27,152,117,118,43,30,125,42,28,36,126,190,153,31,191],"class_list":["post-1072","post","type-post","status-publish","format-standard","hentry","category-business-coaching","category-personal-development","tag-author","tag-bill-toth","tag-business-coach","tag-create-your-fate","tag-createyourfate","tag-dr-bill-toth","tag-dr-billtoth1","tag-drbill-toth","tag-drbilltoth","tag-entrepreneur","tag-father","tag-julie-toth","tag-leadership-development","tag-morning-moments","tag-neurolinguistics","tag-nlp","tag-peter-guber","tag-postaday2011","tag-speaker","tag-tell-to-win"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/1072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1072"}],"version-history":[{"count":1,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/1072\/revisions"}],"predecessor-version":[{"id":1073,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/1072\/revisions\/1073"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1072"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}