Good Morning Team – Women continue to rule<\/p>\n
Women\u2019s Influence on Purchase Decisions on the Rise<\/strong> Today\u2019s US woman is expanding her \u201csphere of influence,\u201d according to September 2011 research from Hearst.<\/p>\n According to the survey, 54% of US female internet users said they feel a responsibility to help friends and family make wise purchase decisions, and nearly half said they influence friends and family to buy a product or service on a regular basis. When a similar study was conducted in September 2008, only 31% of women said they felt they regularly influenced other people\u2019s purchase decisions.<\/p>\n Research from JWT Intelligence, the data arm of marketing communications company JWT, further demonstrates females\u2019 aptitude for shopping-related social media activities. As of June 2011, 63% of female millennial internet users had asked for opinions on products on Facebook, 60% had purchased a product based on a social recommendation and 57% had posted a status update about a product. Not only are women more active now on social sites, but their likelihood to recommend and act on recommendations is growing.<\/p>\n Be nice to the women in your life. Word of Mouth is Queen.<\/p>\n Live With Intention, Good Morning Team – Women continue to rule Women\u2019s Influence on Purchase Decisions on the Rise EMarketer, February 1, 2012 Today\u2019s US woman is expanding her \u201csphere of influence,\u201d according to September 2011 research from Hearst. According to the survey, … Continue reading
\nEMarketer, February 1, 2012<\/p>\n
\nDr Bill<\/p>\n","protected":false},"excerpt":{"rendered":"