{"id":188,"date":"2010-03-10T05:43:35","date_gmt":"2010-03-10T11:43:35","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=188"},"modified":"2010-03-10T05:43:35","modified_gmt":"2010-03-10T11:43:35","slug":"news-on-social-media","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=188","title":{"rendered":"News on Social Media"},"content":{"rendered":"<div><span style=\"text-decoration: underline;\"><strong>Reaching Affluents on Social Nets<\/strong><\/span> MARCH 8, 2010<\/div>\n<div>\n<span style=\"color: #000000;\">Based on a study from Unity Marketing, affluents use social networking sites to hear about their friends and family and reconnect with old friends\u2014not to connect with brands.\u00a0 Just 7% logged on to look for offers or research purchases, while only 6% went social to buy products or look for coupons.The majority of affluent social networkers have viewed brand pages, and only 25% have become a follower or joined a group.<\/p>\n<p><span style=\"text-decoration: underline;\">Bottomline<\/span> \u201cSmart marketers will segment their social marketing efforts, customizing their communications and offers based on the audience they want to target.&#8221;<\/p>\n<p><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reaching Affluents on Social Nets MARCH 8, 2010 Based on a study from Unity Marketing, affluents use social networking sites to hear about their friends and family and reconnect with old friends\u2014not to connect with brands.\u00a0 Just 7% logged on &hellip; <a href=\"http:\/\/www.drbilltoth.com\/?p=188\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-business-coaching","category-general-business"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188"}],"version-history":[{"count":1,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":189,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/188\/revisions\/189"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}