{"id":52,"date":"2009-12-16T12:52:08","date_gmt":"2009-12-16T18:52:08","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=52"},"modified":"2009-12-16T16:41:29","modified_gmt":"2009-12-16T22:41:29","slug":"what-is-it","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=52","title":{"rendered":"What is it?"},"content":{"rendered":"

Social Media – What is it?\u00a0 A fundamental<\/span><\/em> shift in the way we communicate.<\/p>\n

And the players and the users are morphing, changing everyday.<\/p>\n

Who are the players today?<\/span>
\nFacebook, Twitter, Myspace, Plaxo, LinkedIn, YouTube, Stumbeupon, Delicious, Digg
\nand more coming everyday.<\/p>\n

Who are the users?
\n<\/span>>60% of internet users have a social media profile…that’s up 20% ’08 > ’09
\n96% of Gen Y (30 somthins) are part of at least one social network.
\nThe fastest growing segment on Facebook is baby boomers 45-65 YO, especially females.<\/p>\n

What are they doing?
\n<\/span>The typical user goes to their social media site 3 times per day and spends a total of appx 31 min
\n>1.5 million pieces of content are shared on Faceboook daily
\n13 BILLION videos are shared on Youtube monthly.
\nYouTube is now second to Google as a search engine
\n2 months ago Social Media passed porn as the #1 activity on the web.\u00a0<\/p>\n

So “What is it?” = Social Media is a fundamental<\/em> shift in the way human beings communicate.\u00a0 It’s as significant as the invention of fire, the wheel, or the telephone.\u00a0 It’s more pervasive, more penetrating than radio, TV or email.\u00a0 It’s creating new language, new acronyms, new
\nmanners, and new rules.\u00a0 Our culture has yet to determine…simple things like just when is it “ok” to answer a text while you’re at dinner or in a face to face verbal conversation?\u00a0 Is it “ok” to answer your cell phone or text – during a movie, while on a date – or in bed?\u00a0 How are companies “supposed” to communicate via social media?\u00a0 How can it be used to build a brand or a business or a reputation?\u00a0 The technology is creating new fundamental questions our culture has yet to answer.\u00a0<\/p>\n

Tune in tomorrow for “What is it NOT?”\u00a0<\/p>\n

Live With Intention,<\/em><\/address>\n
Dr Bill<\/em><\/address>\n","protected":false},"excerpt":{"rendered":"

Social Media – What is it?\u00a0 A fundamental shift in the way we communicate. And the players and the users are morphing, changing everyday. Who are the players today? Facebook, Twitter, Myspace, Plaxo, LinkedIn, YouTube, Stumbeupon, Delicious, Digg and more … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","hentry","category-business-coaching","category-general-business"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52"}],"version-history":[{"count":5,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":54,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/52\/revisions\/54"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}