{"id":541,"date":"2010-12-02T09:26:16","date_gmt":"2010-12-02T15:26:16","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=541"},"modified":"2010-12-02T09:51:12","modified_gmt":"2010-12-02T15:51:12","slug":"consumers-believe-in-positive-word-of-mouth","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=541","title":{"rendered":"Consumers Believe in POSITIVE Word-of-Mouth"},"content":{"rendered":"

This supports the adage that when you speak poorly of others it reflects worse on you. AND that word of mouth is still King, er I mean Queen. Also note the focus is on sharing good experiences<\/em>.<\/p>\n

Consumers Believe in Positive Word-of-Mouth<\/strong>
\nEMarketer DECEMBER 2, 2010<\/p>\n

Good news about brand buzz. Positive buzz carries more weight with consumers, according to research from Keller Fay Group. In a study of hundreds of thousands of conversations, the firm found about two-thirds of word-of-mouth brand references were \u201cmostly positive.\u201d<\/p>\n

Two-thirds of study respondents thought positive word-of-mouth was credible, compared with fewer than half who believed negative buzz. Positive information was also more likely to be passed on to others, more than twice as likely to get people to look for more information, and had nearly four times the chance of pushing consumers to make a purchase.<\/p>\n

Children\u2019s products and food brands tended to get the most positive mentions, while companies in the telecommunications, financial services and healthcare industries were lowest. But even for those brands, the majority of word-of-mouth was still upbeat.<\/p>\n

The Keller Fay research supports findings by women-focused marketing and communications firm Harbinger, which reported a greater motivation to share good brand experiences<\/em> than bad ones at least among female internet users in North America. Consumers trying to give others advice seem to be more interested in directing friends and family toward<\/em> brands they like.<\/p>\n

\"\"<\/a>

Dr Bill Toth www.DrBillToth.com<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

This supports the adage that when you speak poorly of others it reflects worse on you. AND that word of mouth is still King, er I mean Queen. Also note the focus is on sharing good experiences. Consumers Believe in … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,119,32,27,117,118,43,30,125,42,28,36,126,31],"class_list":["post-541","post","type-post","status-publish","format-standard","hentry","category-general-business","tag-author","tag-bill-toth","tag-business-coach","tag-dr-bill-toth","tag-drbill-toth","tag-drbilltoth","tag-entrepreneur","tag-father","tag-julie-toth","tag-leadership-development","tag-morning-moments","tag-neurolinguistics","tag-nlp","tag-speaker"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=541"}],"version-history":[{"count":4,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/541\/revisions"}],"predecessor-version":[{"id":544,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/541\/revisions\/544"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}