{"id":58,"date":"2009-12-17T07:05:08","date_gmt":"2009-12-17T13:05:08","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=58"},"modified":"2009-12-17T07:48:27","modified_gmt":"2009-12-17T13:48:27","slug":"what-is-it-not","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=58","title":{"rendered":"What is it NOT?"},"content":{"rendered":"<p><big><span style=\"font-family: Times New Roman, Times, serif;\"><big><span style=\"font-family: Times New Roman, Times, serif;\">Social Media is <strong><span style=\"text-decoration: underline;\">NOT<\/span><\/strong> a seperate business model !!!\u00a0\u00a0 <\/span><\/big><\/span><\/big><\/p>\n<p>There are <span style=\"text-decoration: underline;\">no<\/span> clear leaders on how to make a sale using it.\u00a0 This morning&#8217;s google search for common terms resulted in millions of hits with no clear consistent leader or leaders in the field.<\/p>\n<ul>\n<li><small>Results <strong>1<\/strong> &#8211; <strong>10<\/strong> of about <strong>42,100,000<\/strong> for <strong>&#8220;build your business with Social media&#8221;<\/strong><\/small><br \/>\n<small>Results <strong>1<\/strong> &#8211; <strong>10<\/strong> of about <strong>141,000,000<\/strong> for <strong>&#8220;make money using social media&#8221;<\/strong><\/small><br \/>\n<small><strong><\/strong>Results <strong>1<\/strong> &#8211; <strong>10<\/strong> of about <strong>172,000,000<\/strong> for <\/small><strong><small>&#8220;How to use social media to build a business&#8221;<\/small><\/strong><\/li>\n<\/ul>\n<p><big><span style=\"font-family: Times New Roman, Times, serif;\"><big><span style=\"font-family: Times New Roman, Times, serif;\">Only 20% of online ads are viewed thru social media sites.\u00a0 And the common standard of measure&#8230;the &#8220;click thru rate&#8221; is less than 3%. <\/span><\/big><\/span><\/big><\/p>\n<p><span style=\"text-decoration: underline;\">Here&#8217;s more:\u00a0 some clips from December business articles on the subject:<\/span><br \/>\n<span style=\"FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt\">&#8220;Online retailers remain worried about their own competence at using social media<\/span><br \/>\n<span style=\"FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt\">\u00a0and losing control of their brand.&#8221;<\/span><br \/>\n<span style=\"FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt\">&#8220;the biggest barrier to a company starting a social media program is a lack of knowledge&#8221;<\/span><br \/>\n<span style=\"FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt\">&#8220;even after getting social media initiatives off the ground, 35% saw no improvement and<\/span><br \/>\n<span style=\"FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt\">83% did not know how to measure their results&#8221;<\/span><br \/>\n<span style=\"FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt\">&#8220;Social networking sites can be a career boon &#8211; if you don&#8217;t annoy people in the process&#8221;<\/span><\/p>\n<p><big><span style=\"font-family: Times New Roman, Times, serif;\"><big><span style=\"font-family: Times New Roman, Times, serif;\">For several months we&#8217;ve been testing and tweaking several approaches to using social media as <em>just one tool<\/em> for building your business.\u00a0 We believe it&#8217;s a near perfect tool because of what it is.\u00a0 We&#8217;ve arrived at a few concepts that are working right now and producing the kinds of results we all would like to see.\u00a0 There are some very clear &#8220;no-no&#8217;s&#8221; and some very clear &#8220;Yes &#8211; Absolutely&#8221;<\/span><\/big><\/span><\/big><\/p>\n<p>We&#8217;ll share tonite Thursday Dec 17\u00a0at:\u00a0 <big>8:29 pm CST (712) 432-0080 Access Code 195645#<\/big><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media is NOT a seperate business model !!!\u00a0\u00a0 There are no clear leaders on how to make a sale using it.\u00a0 This morning&#8217;s google search for common terms resulted in millions of hits with no clear consistent leader or &hellip; <a href=\"http:\/\/www.drbilltoth.com\/?p=58\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-business-coaching","category-general-business"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58"}],"version-history":[{"count":6,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":64,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/58\/revisions\/64"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}