Market saturation is a myth. And one of the biggest excuses used as a reason not to go into business.<\/p>\n
Think Starbucks is “everywhere” or is “king” Think again.<\/p>\n
Advertising Age recently pointed out that despite Starbucks being the world’s largest coffeehouse chain with more than 13,000 locations in more than 50 countries; “Despite the long-term success that we’ve enjoyed, we have less than 10 percent share of coffee consumption in North America. And less than 1 percent share internationally,” Starbucks Chairman, President and CEO Howard Schultz told CNN Money.<\/p>\n
Just in the 4th quarter of 2010 Apple sold 16.2 Million iphones. And 19.6 million ipods. Didn’t you think everyone already had one?<\/p>\n
How many TV’s are in your house? How many times have you upgraded from a small screen to a bigger one? From LCD or plasma to LED? <\/p>\n
How many times have you bought the same book because you gave your copy away? or because you wanted to hear it on CD, or a download from an audio bookstore or because you later bought it on your “Kindle” or your “ipad”? <\/p>\n
How many times did you buy the same music? First as an LP, then 8Track, then cassette, then CD, then via itunes or other download?<\/p>\n
And finally, even if you go into a business – like being a physician, opening a salon etc….and there are 10 other docs or salons in your town….each one will have their loyal fans…comprising about 80% of their business base. Only appx 10% will be “jumpers” going from doc to doc or salon to salon. And only about 10% will shop according to price…also jumping from place to place.<\/p>\n
The 80% of your customer base will people people that are loyal to YOU, your skill sets, your energy, your methods, your techniques…because whatever business you decide to start…ultimately YOU are your brand.<\/p>\n
Live With Intention,
\nBill<\/p>\n","protected":false},"excerpt":{"rendered":"
Market saturation is a myth. And one of the biggest excuses used as a reason not to go into business. Think Starbucks is “everywhere” or is “king” Think again. Advertising Age recently pointed out that despite Starbucks being the world’s … Continue reading