{"id":696,"date":"2011-01-20T06:52:12","date_gmt":"2011-01-20T12:52:12","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=696"},"modified":"2011-01-20T06:52:12","modified_gmt":"2011-01-20T12:52:12","slug":"3rd-party-credibility-sells-more","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=696","title":{"rendered":"3rd Party Credibility Sells more"},"content":{"rendered":"<p>This from Tim Sales, teacher, business marketing coach:<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>Today&#8217;s message contains a powerful money-making concept.<\/p>\n<p>Pay close attention&#8230;<\/p>\n<p>Ever wonder why celebrity endorsements for everything from breakfast cereals to automobiles to clothing are everywhere on television and in magazines?<\/p>\n<p>It&#8217;s because they work. The fans of these athletes and Hollywood stars have come to trust their word simply because the fans like them.<\/p>\n<p>And what about the personal trainer or the doctor who endorses a heath product? Well, people see them as wellness experts. There is a pre-established trust by virtue of the endorser&#8217;s position and experience.<\/p>\n<p>So why doesn&#8217;t the advertiser boldly declare &#8220;our product is the best!&#8221;<\/p>\n<p>It&#8217;s because third-party endorsements always prove more valuable and more credible than what the advertiser could say about itself.<\/p>\n<p>This concept is especially true if you&#8217;re a distributor for health and dietary supplements.<\/p>\n<p>You&#8217;ve probably heard the phrase before, &#8220;Let the tools do the work for you.&#8221; And if you&#8217;re selling nutritional supplements, that phrase should stay at the front of your mind.<\/p>\n<p>It&#8217;s much easier to increase your product sales volume and gather more loyal customers if you let a third-party expert provide you with credible evidence on why your prospects need to take supplements.<\/p>\n<p>A tool like this saves you hours of time of explaining, convincing, and talking at your prospects because unless you&#8217;re a doctor or nutritionist YOU can&#8217;t convince them anyway.<\/p>\n<p>The Health Awareness Foundation has produced two powerful brochures you can use to educate your prospects about nutritional supplementation. No hype. Just lots of good, authoritative information.<\/p>\n<p>I&#8217;m betting you&#8217;ve found many people still don&#8217;t think there&#8217;s any reason for them to take dietary supplements. That&#8217;s all about to change for you.<\/p>\n<p>Here&#8217;s what your prospects will discover in these Health Awareness Foundation brochures:<\/p>\n<p>    * What heart attacks, cancer and the common cold have in common and how<br \/>\n    * vitamin supplements can prevent the common cause of these diseases.<\/p>\n<p>    * What free radicals are and why they&#8217;re so dangerous to your health.<\/p>\n<p>    * What antioxidants are and why you need them to combat these free radicals.<\/p>\n<p>    * The real reason we get sick and age. It&#8217;s probably not what you think!<\/p>\n<p>    * Why even the Journal of the American Medical Association urges everyone to take vitamin supplements.<\/p>\n<p>    * Thirteen factors that contribute to poor vitamin absorption from the food we eat.<br \/>\n    * The best evidence ever your prospects need the supplements you sell.<\/p>\n<p>Two professional quality brochures &#8230;<\/p>\n<p>&#8220;Why Do I Age? Get Sick? Get Diseases?&#8221;<\/p>\n<p>&#8220;What Do Vitamins and Minerals Do For Me?&#8221;<\/p>\n<p>I sold nutritional supplements for many years. I know the next few weeks are a critical marketing period for those of you who sell nutritional supplements.<\/p>\n<p>Prospects are thinking about their New Year&#8217;s resolutions, and I can guarantee you there are folks everywhere eager to lose weight and improve their health. They want to look and feel their best this year.<\/p>\n<p>They need you to help them attain their goals.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<strong>REMEMBER: Facts tell &#8211; Stories Sell, especially your personal story regarding<br \/>\nthe company, products, people that are coaching you.<\/strong><\/p>\n<p>Live With Intention,<br \/>\nBill<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This from Tim Sales, teacher, business marketing coach: &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211; Today&#8217;s message contains a powerful money-making concept. Pay close attention&#8230; Ever wonder why celebrity endorsements for everything from breakfast cereals to automobiles to clothing are everywhere on television and in magazines? &hellip; <a href=\"http:\/\/www.drbilltoth.com\/?p=696\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[29,119,32,154,37,27,152,117,118,43,30,125,42,28,36,126,153,31],"class_list":["post-696","post","type-post","status-publish","format-standard","hentry","category-business-coaching","tag-author","tag-bill-toth","tag-business-coach","tag-create-your-fate","tag-createyourfate","tag-dr-bill-toth","tag-dr-billtoth1","tag-drbill-toth","tag-drbilltoth","tag-entrepreneur","tag-father","tag-julie-toth","tag-leadership-development","tag-morning-moments","tag-neurolinguistics","tag-nlp","tag-postaday2011","tag-speaker"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=696"}],"version-history":[{"count":1,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/696\/revisions"}],"predecessor-version":[{"id":697,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/696\/revisions\/697"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=696"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}