{"id":771,"date":"2011-02-15T05:41:45","date_gmt":"2011-02-15T11:41:45","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=771"},"modified":"2011-02-15T05:41:45","modified_gmt":"2011-02-15T11:41:45","slug":"scientific-proof-part-13","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=771","title":{"rendered":"Scientific Proof Part 1\/3"},"content":{"rendered":"

For business owners or Sales reps this little phrase has been passed down for many generations; Stories sell, Facts only tell<\/strong>. The most important part of any presentation is you telling your story of why you started your business – in 2 minutes or less – because that’s what people will remember. <\/p>\n

Daniel Pink, the author of many books on how we humans process thoughts writes in A Whole New Mind<\/em>, \u201cStory represents a pathway to understanding that doesn\u2019t run through the left side of the brain.\u201d People can more easily recognize patterns and make meaning from seemingly non-related events and information thru a story line vs a series or list of facts.<\/p>\n

Marco Iacoboni, neuroscientist, writes in his book, Mirroring People<\/em>; \u201cWhy do we give ourselves over to emotion during the carefully crafted, heartrending scenes in certain movies? Because mirror neurons in our brains re-create for us the emotional distress we see on the screen. We have empathy for the fictional characters \u2013 we know how they\u2019re feeling \u2013 because we literally experience the same feelings ourselves.\u201d<\/p>\n

John Medina, molecular biologist explains in his new book, Brain Rules<\/em>; \u201cWhen the brain detects an emotionally charged event, the Amygdala releases dopamine into the system. Because dopamine greatly aids memory and information processing, you could say it creates a ‘Post It’ note that reads, \u2018Remember this because it’s important.\u2019\u201d <\/p>\n

In other words, we don\u2019t just listen to stories; we see images and feel emotions. We actually experience the story as if it\u2019s happening to us. And because a person can remember the story, they can remember your key point which then can be transformed into an actionable event called making a “sale”.<\/p>\n

Tomorrow; More proof – Stories Sell<\/p>\n

Live With Intention,
\nDr Bill<\/p>\n","protected":false},"excerpt":{"rendered":"

For business owners or Sales reps this little phrase has been passed down for many generations; Stories sell, Facts only tell. The most important part of any presentation is you telling your story of why you started your business – … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[29,119,32,154,37,27,152,117,118,43,30,125,42,28,36,126,153,31],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-business-coaching","category-personal-development","tag-author","tag-bill-toth","tag-business-coach","tag-create-your-fate","tag-createyourfate","tag-dr-bill-toth","tag-dr-billtoth1","tag-drbill-toth","tag-drbilltoth","tag-entrepreneur","tag-father","tag-julie-toth","tag-leadership-development","tag-morning-moments","tag-neurolinguistics","tag-nlp","tag-postaday2011","tag-speaker"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=771"}],"version-history":[{"count":1,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/771\/revisions"}],"predecessor-version":[{"id":772,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/771\/revisions\/772"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=771"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}