{"id":773,"date":"2011-02-16T06:28:51","date_gmt":"2011-02-16T12:28:51","guid":{"rendered":"http:\/\/www.drbilltoth.com\/blog\/?p=773"},"modified":"2011-02-16T06:28:51","modified_gmt":"2011-02-16T12:28:51","slug":"scientific-proof-part23","status":"publish","type":"post","link":"http:\/\/www.drbilltoth.com\/?p=773","title":{"rendered":"Scientific Proof Part2\/3"},"content":{"rendered":"

For business owners or Sales reps this little phrase has been passed down for many generations; Stories sell, Facts only tell<\/strong>. The most important part of any presentation is you telling your story of why you started your business \u2013 in 2 minutes or less \u2013 because that\u2019s what people will remember. <\/p>\n

Another comment\/observation from molecular biologist John Medina from his book Brain Rules<\/em>; \u201cOne important area of research, is the effect of emotion on learning. Emotionally arousing events tend to be better remembered than neutral events. They persist much longer in our memories and are recalled with greater accuracy than neutral events.\u201d<\/p>\n

Don Norman in his book, Things That Make Us Smart<\/em>, says, \u201cStories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.\u201d Stories capture the big picture.<\/p>\n

Example; remember the last really GREAT movie you watched. Now, what specifically do you remember?<\/p>\n

It is extremely likely that you remember a particular scene…vs what you were wearing or what you ate during the movie or what theater you were in. And if I were to ask you to describe the scene you could do so with accuracy and with the same or similar emotional intensity you experienced at the theater. <\/p>\n

Example; most baby boomer men will remember Clint Eastwood’s line; “Go ahead – Make my Day!” not because of the cleverly written dialogue, rather because of the intense emotion(s) attached to it….and from that one line we defined a whole character, and now an era. Can you remember the rest of the dialogue form that movie or most others? Most likely NOT.<\/p>\n

This is because neuroscientists discovered several years ago that our brains remember pictures first. THEN it remembers the emotional context, and lastly, it remembers language. (In fact in any human interaction, only 7% of the communication is the words we use, 35% is the tonal quality, and 58% is our body language.)<\/p>\n

In other words, we don\u2019t just listen to stories; we see <\/strong>images and feel<\/em><\/strong> emotions. We actually experience the story as if it\u2019s happening to us. And because a person can remember your<\/em> story, they can remember your<\/em> key point which then can be transformed into an actionable event called making a “sale”.<\/p>\n

Live with Intention,
\nDr Bill<\/p>\n","protected":false},"excerpt":{"rendered":"

For business owners or Sales reps this little phrase has been passed down for many generations; Stories sell, Facts only tell. The most important part of any presentation is you telling your story of why you started your business \u2013 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[29,119,32,154,37,27,152,117,118,43,30,125,42,28,36,126,153,31],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-business-coaching","category-personal-development","tag-author","tag-bill-toth","tag-business-coach","tag-create-your-fate","tag-createyourfate","tag-dr-bill-toth","tag-dr-billtoth1","tag-drbill-toth","tag-drbilltoth","tag-entrepreneur","tag-father","tag-julie-toth","tag-leadership-development","tag-morning-moments","tag-neurolinguistics","tag-nlp","tag-postaday2011","tag-speaker"],"_links":{"self":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=773"}],"version-history":[{"count":1,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":774,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=\/wp\/v2\/posts\/773\/revisions\/774"}],"wp:attachment":[{"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.drbilltoth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}