Business between humans is often illogical.<\/p>\n
Insurance – You’re buying a product you hope you never use.<\/p>\n
Example: You buy car insurance because you believe you might have an accident. And the insurance company sells it to you knowing that you probably never will.<\/p>\n
You buy Life Insurance because you’re betting that you’re going to die and an insurance agent sells you life insurance betting that you won’t for a long time. (and he or she has never personally died and used that product)<\/p>\n
You buy health insurance because you’re betting that you’re going to get sick, and the insurance company is betting that you’re not going to get sick.<\/p>\n
Kind of bizarre. So why do people buy insurance? For the end result. Which of these is the end result <\/em>of buying insurance for you?…a sense of Peace?, Security?, Safety?<\/p>\n How does this apply to your business – two ways – once again it is not necessary to use the products and have a great result in order to sell them…because millions of people will buy them because they want an end result <\/em>of some sort…and of course sales reps will sell them because they want the end result of satisfaction, accomplishment or money that they can then use to buy what they want. <\/p>\n The second way this applies to your business….people will buy or not buy your product or service for seemingly illogical reasons…(which to them seem perfectly logical). Never waste your time and energy “trying to understand”, instead BE grateful for the opportunity you have, meet people where they’re “at” in life and focus on serving <\/em>those that are seeking your help vs those that need your help.<\/p>\n Live With Intention, Business between humans is often illogical. Insurance – You’re buying a product you hope you never use. Example: You buy car insurance because you believe you might have an accident. And the insurance company sells it to you knowing that … Continue reading
\nDr Bill<\/p>\n","protected":false},"excerpt":{"rendered":"