Good Morning Team – A few more nuggets from “How Did You Do it, Truett?” by Truett Cathy – founder of Chick-Fil-A. (Thanx again rising star Diane Payne for putting this one in my hands.)
The upfront investment for becoming a Chick-Fil-A franchise Operator is only $5000. Royalties = 15% of gross revenue for “trademarks, logos, advertising” and 50% of the profits. Most Franchise Operators only have one location and are guaranteed Sundays off.
The selection process for becoming a Chick-Fil-A Franchise Operator typically takes appx one year because they want to “make certain the relationship will last”….that the new Operator is committed to building their new business for the long term. Applicants are dismissed if they use the word “try” in reference to “doing the business”.
Truett says;
When we’re fully committed to something, we’re not likely to give up or be discouraged. When you’re fully committed, you see strange and unusual things happen that lead to your success.
Of course we’re reminded of Goethe’s Couplet:
“Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”
Which of your Dreams and Goals are you most Committed to?
Live With Intention,
Dr Bill