DrBillToth-Blog

Remember, it’s never what you say, it’s HOW you say it and what they remember. Be concise. Be precise. Be memorable. Be yourSelf.

Live With Intention,
Dr Bill

Good Morning Team – Too often a newer business owner will mistakenly think that “if I just tell them more about the science, the facts of the industry, the stats and more facts – then my prospect will see the light and make a purchase. The old adage “Facts Tell – Stories Sell ” is an old adage for a reason.

The most important part of your business presentation is your story. Fill your stories with emotion and personal revelations so you actually connect with your prospect and make an emotional impact. Your story is what the prospect will remember most. So be able to tell your story in less than 2 minutes. Make it timely, appropriate to the situation and make certain that you link the prospect back to you, your product, and/or your service.

The fewer words, the better. It’s never what you say, it’s what they remember. It boils down to inspiration and relevance for the listener. Too many facts, too many anecdotes or just plain overly wordy, and they can’t find the nuggets to make a decision with – so they leave your invite or presentation with “have to think about it”. To best serve your audience, write, edit and rewrite until you get your storys’ most important points down to the fewest words possible. Facts tell, stories Sell.

In summary; Speak from your heart while drawing from your experiences. Remember, it’s never what you say, it’s what they remember. Be concise. Be precise. Be memorable. Be yourSelf.

Live With Intention,
Dr Bill

Good Morning Team – Today we live in a world where we are bombarded by TV, internet, radio ads, media, texting, IM and more.

Because there is so much information at our finger tips, our minds, especially young people’s minds, are conditioned to move from one stimuli to the next in fractions of a second. Gen Y is absolutely positively addicted to their instant communication and we can use that addiction to assist them – and us – in building a very lucrative business.

If you and I want to be a successful entrepreneur, however, we have to learn to F.O.C.U.S. Simply, this means Following One Course of action Until Successful. This takes time, effort and strength of character.

At the end of the day, the difference between a successful entrepreneur and a wannabe entrepreneur is F.O.C.U.S. Many wannabe entrepreneurs are looking to get rich quick. So, when one avenue doesn’t pan out, they move onto the next, and the next and the next – quitting each too early. The real problem is they’re never successful because they never put in the time and effort required to be so.

This past week scientists concluded no one is born an entrepreneur. It is a Learned Skill and Repetition is the Mother of Skill.

Live With Intention,
Dr Bill