Good Morning Team –
Nominalizations – words like “attention”, “relationship” and “IT” are frequently used as nouns…..only they’re NOT – a person, place or thing (definition of a noun.).
They are in fact processes which are frequently “Nominalized” ie they lose their specificity …thereby leading to mis-communication.
Example; sometimes a prospect with prior experience in the Network Marketing or Franchise industry will say; “IT” didn’t work for me” to which one reply could be; “I’m curious – how specifically did “IT” not work for you”?
Be careful – stay playful and curious like a child because with this line of questioning you’re bringing a person dangerously close to having them take personal responsibility for their situation and if they catch on they may feel that you’re attacking them. So stay loving, and curious like a child.
Because about 99% of the time either the person simply didn’t treat “IT” like a business and allocate time and energy to build “IT” OR they didn’t receive or accept the coaching, training and support available to them.
Live With Intention,
Dr Bill