one of my favorite Jim Rohn pieces
The Rose by Jim Rohn
Lifestyle is style over amount. And style is an art—the art of living. You can’t buy style with money. You can’t buy good taste with money. You can only buy more with money. Lifestyle is culture—the appreciation of good music, dance, art, sculpture, literature, plays and the art of living well. It’s a taste for the fine, the unique, the beautiful.
Lifestyle also means rewarding excellence wherever you find it by not taking the small things of life for granted. With Valentine’s Day approaching I wanted to illustrate this with a personal anecdote:
Many years ago my lady friend and I were on a trip to Carmel, California, for some shopping and exploring. On the way we stopped at a service station. As soon as we parked our car in front of the pumps, a young man, about eighteen or nineteen, came bouncing out to the car and with a big smile said, “Can I help you?”
“Yes,” I answered. “A full tank of gas, please.” I wasn’t prepared for what followed. In this day and age of self-service and deteriorating customer treatment, this young man checked every tire, washed every window—even the sunroof—singing and whistling the whole time. We couldn’t believe both the quality of service and his upbeat attitude about his work.
When he brought the bill, I said to the young man, “Hey, you really have taken good care of us. I appreciate it.” He replied, “I really enjoy working. It’s fun for me and I get to meet nice people like you.”
This kid was really something!
I said, “We’re on our way to Carmel and we want to get some milkshakes. Can you tell us where we can find the nearest Baskin-Robbins?”
“Baskin-Robbins is just a few blocks away,” he said as he gave us exact directions. Then he added, “Don’t park out front—park around to the side so your car won’t get sideswiped.”
What a kid!
As we got to the ice cream store we ordered milkshakes, except that instead of two, we ordered three. Then we drove back to the station. Our young friend dashed out to greet us. “Hey, I see you got your milkshakes.”
“Yes, and this one is for you!”
His mouth fell open. “For me?”
“Sure. With all the fantastic service you gave us, I couldn’t leave you out of the milkshake deal.”
“Wow!” was his astonished reply.
As we drove off I could see him in my rear-view mirror just standing there, grinning from ear to ear.
Now, what did this little act of generosity cost me? Only about two dollars – you see, it’s not the money, it’s the style.
Well, I must have been feeling especially creative that day, so upon our arrival in Carmel I drove directly to a flower shop. As we walked inside I said to the florist, “I need a long-stemmed rose for my lady to carry while we go shopping in Carmel.”
The florist, a rather unromantic type, replied, “We sell them by the dozen.”
“I don’t need a dozen,” I said, “just one.”
“Well,” he replied haughtily, “it will cost you two dollars.”
“Wonderful,” I exclaimed. “There’s nothing worse than a cheap rose.”
Selecting the rose with some deliberation, I handed it to my friend. She was so impressed! And the cost? Two dollars. Just two dollars. A bit later she looked up and said, “Jim, I must be the only woman in Carmel today carrying a rose.”
And I believe she probably was. –Jim Rohn
Can you imagine an opportunity to create magic with those around you? Maybe just for a buck or two, plus some imagination and care. Remember, it is the thought and care that often has the greatest impact upon those you love.
About Dr Bill Toth
Bill’s Background
I’m just an average guy who’s learned a few things about Life, Success and Personal Development – thanks to some incredibly good and bad experiences during the past 25+ years. I’ve made many mistakes and have learned to combine down to earth values with a unique ability to distill complex concepts into simple powerful strategies which can be immediately applied to produce measurable results. In short;
“I’ve traveled the territory, drawn a few maps and I’m happy to share them”
I do not consider myself to be an “expert” and my work is never presented as the definitive doctrine on how you should live your life or what it takes to be successful in your business. I am a work in progress and if you were to you join me on life’s journey by hiring me as your coach or partnering with us in business – our learning will very likely be a two way street. In fact, I expect it to be.
“What you know dies with you – what you DO leaves a legacy”
I was raised in upstate New York and eastern Pennsylvania. This rural upbringing is strongly reflected in my personal value hierarchy: Faith > Family > Friends > Fitness and Finance.
Education and a commitment to continuous improvement are next on the list. All these and more are strongly reflected in my coaching, teaching, writing and speaking.
While growing my private practice I also taught Orthopedics and Neurology at both the undergraduate and graduate level, produced a TV show on fitness, appeared on numerous radio and TV programs, authored numerous journal articles, chapters for medical texts, served as vice-president of my state medical association, and started a family. I have had the honor and privilege of consulting with and coaching a diverse population of people from royalty to prisoners, from children to CEO’s, from amateur to professional athletes from 41 countries and people of almost every race, creed, religious belief and nationality.
I am passionately committed to contribution and Living With Intention. Part of my philosophy is to think globally while acting locally. I am a very active member of my church, as well as several community organizations. After church, my favorite philanthropy is the Nourish the Children. I have also performed extensive volunteer work for both the Anthony Robbins Foundation, and the Make a Wish Foundation.
Why become an Entrepreneur?
I became an entrepreneur because after 5 years of Health Care Reform I found I was merely an employee of the various insurance company’s I was interacting with. I became painfully aware I was working more hours for less money and that what I was doing wasn’t working!
At the same time my beautiful daughter, Casey, was born. This was the first time in my life I started to think about my future, and of course hers. When children come into your life, your perspective changes from Firebirds and Ferrari’s to Gymnastics, music lessons, horseback riding and so forth. Suddenly, I had to think longterm – was what I was doing going to provide all the things that a father wants for his children?
In October of 1998 I started my entrepreneurial endeavors on a very part time basis. Less than 3 months later my New Year’s Resolution was to put my practices up for sale. In May of 1999 I sold them and began to work on my dreams and my fortune on a full time basis. From there, it took me a full five years to get to the point where I could do whatever I wanted to do. Along the way I wrote my first book: “Morning Moments”…as well as learning a few things about money, transitioning careers and happiness. I am happy to share what I know, in short again;
“I’ve traveled the territory, drawn a few maps and I’m happy to share them”
In summary; Transitioning careers was the hardest challenge I’ve ever taken up and it’s been the most rewarding! In so many ways, this is the very best personal development seminar I’ve ever taken because I met mySelf and my wife in the process…and every perceived adversity was worth it.
Today, with my wife Julie, we “get to” pay the gift forward by coaching, mentoring others through the same process. There is no greater pleasure than showing others how to earn their freedom and then observing what good they do with it.
Life Will Never Be The Same
