Good Morning Team – When you tell your story do you rent the stage or own it? Are you running from it or going for it? Are you playing small or full out?
How U See yourSELF
Live With Intention,
Dr Bill
Good Morning Team – African proverbs;
#1 “If the lion doesn’t tell his story, a hunter will.”
#2 Every morning in Africa a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
Every morning in Africa a lion wakes up. It knows it must run faster than the slowest gazelle or it will starve to death.
Moral of proverbs: Whether you’re a lion, gazelle or a business owner; when the sun comes up you better be running > telling your story…or a hunter will.
Live With Intention,
Dr Bill
From Tell to Win by Peter Guber
Lynda Resnick – owns/runs $2 Billion company Roll International which owns brands we know and love like Teleflora, FIJI water, POM and others.
“I don’t do companies that don’t have a story because if they don’t have a story they don’t have a business”
“Your firsthand or witnessed experience is the best raw material for your story”
Whether you’re brand new or experienced – before the presentation starts the key components to your story – in 90 seconds or less – are as follows:
1. Your name and where you’re from. (not a laundry list of every place you’ve ever lived – just where you currently call home)
2. What was your primary occupation when you started your company (again no laundry list)
3. What do you love about your new business. (Example; the coaching the support, product, money, people, freedom)
And if you’re introducing a more experienced presenter be certain to edify them – that means you tell the audience how great the person is, what they’ve accomplished with the company or how they’ve helped you or your team. Again in less than 90 seconds.
Remember, it’s never what you say, it’s what they remember.
Be concise. Be precise. Be memorable.
Speak from your heart while drawing from your experiences.
Be yourSelf.
Live With Intention,
Dr Bill
In summary;
Remember, it’s never what you say, it’s what they remember.
Be concise. Be precise. Be memorable.
Speak from your heart while drawing from your experiences.
Be yourSelf.
The fewer words, the better.
It’s never what you say, it’s what they remember. Too many facts, too many anecdotes or just plain overly wordy, and they can’t find the nuggets to make a decision with – so they leave your invite or presentation with “have to think about it”…aka the paralysis of “Anal-ysis”. To best serve your audience, you’ve got to write and rewrite and whittle and edit until you get your most important points and lessons down to the fewest words possible. Facts tell, stories Sell.
How you say it
When you step up as speaker, or even as inviter – do you rent the space, or do you own it? Are you renting a presentation style that is a version of your idea of “appropriate and professional” – are you trying to copy someone else? Do you hide behind content and PowerPoint?…and consequently lose your audience and effectiveness? Or do you speak from the Heart based upon experience? Heart space wins over head space every time. Just BE you! Own it!
In summary;
Remember, it’s never what you say, it’s what they remember.
Be concise. Be precise. Be memorable.
Speak from your heart while drawing from your experiences.
Be yourSelf.
Live With Intention,
Dr Bill
Good Morning Team – Let’s just say you’re brand new and you don’t have a Point A to B, pain to pleasure, rags to riches story just yet. The solution – use your coach’s, or their coachs’ story or one you heard at a company convention. For example; when speaking with a single mom prospect;
Example: My coach, or I heard a woman speak at convention – was a new single mom, about to do the things newly divorced moms are “supposed” to do like downsize the house, car, lifestyle, get a second job and put the kiddos in day care. Instead, she decided to build her business quickly, called her coach for help and took massive action. 9 months later she was at the top of the company, kept her house, lifestyle and got a better car.
Example: My coach, or I heard a guy speak at Training event – was really wanting to be able to spend more time at home with the kids and he figured out that his second job and his wife’s job only netted them about 1500. a month after commuting, day care and taxes. So they decided to start part time – only 1 hour a day for each of them with a goal of making $350. a week. The first month they missed their goal, but 3 months later his wife was a full time mom, he was getting to do more with the kids and 6 months later he was able to quit his second job. Now their goal is to do this full time.
Whether it’s your story or you’re borrowing someone else’s story – Use the natural emotion and personal revelations pertinent to the story. This will connect you more deeply with your prospects, and also connect you more deeply with yourSelf.
Be able to tell your story or the story in less than a minute. Best that it be touching or humorous as well as timely, and appropriate to the situation. Finally, remember to link the prospect back to you, your product, and/or your service. It boils down to inspiration and relevance for the listener.
Tomorrow – it’s not what you say, it’s how you say it.
Live With Intention,
Dr Bill
