“Age wrinkles the body. Quitting wrinkles the soul.”
–General Douglas MacArthur
“Pain is temporary. It may last a minute, or an hour, or a day, or a year, and eventually it will subside and something else will take its place. However, if I quit, that lasts forever.”
–Lance Armstrong, Cancer Survivor and Athlete
Live With Intention,
Dr Bill
Good Morning Team – A typical 3rd visit to the doctor;
There generally isn’t one.
Given the first two typical visit scenarios I’ve written about previously – if a person does not get well after a 2nd visit to their doc they will rarely go back to that same doc a 3rd time. More likely they will either ask their doc for a referral to a “specialist” OR even more likely – they will ask their friends – if they they know of anyone who had a condition like theirs and who did that person go see.
At which point they again willingly submit to the “unknowns” of going to a new doc, new drug, new pharmacist.
Why do people submit to so many “unknowns” blindly and willingly? Because;
#1. They want the end result…in this example; “getting well”
Wonder how this applies to your business? Simple; most of your pospects want the same things you want and will try what you’ve tried because they want the end result.
Live with Intention,
Dr Bill
“Bodily decay is gloomy in prospect, but of all human contemplations the most abhorrent is body without mind”.
–Thomas Jefferson
Doctors, medicine – yes you bet, but common sense the best thing yet.
Live With Intention,
Dr Bill
This year will bring great advances in surgery, in the study of bacteria, in the knowledge of the cause and prevention of disease. Medicine is played out. Every new discovery of bacteria shows us all the more convincingly that we have been wrong and that the million tons of stuff we have taken was all useless. The doctor of the future will give no medicine, but will instruct his patient in the care of the human frame, in diet and in the cause and prevention of disease. They may even discover the germ of old age. I don’t predict it, but it might be by the sacrifice of animal life human life could be prolonged. Surgery, diet, antiseptics — these three are the vital things of the future in preserving the health of humanity. There were never so many able, active minds at work on the problems of diseases as now, and all their discoveries are tending to the simple truth — that you can’t improve on nature.
–Thomas Edison, As quoted in The Newark Advocate (2 January 1903)
Pretty Smart guy!
Live With Intention,
Dr Bill
A typical 2nd visit to the doctor;
OK so what happens when a person develops some kind of unpleasant “reaction” to the meds prescribed by the doctor?
A call is made to the doc who typically responds by saying “come in and lets see”.
So they go to the doctor, sit in waiting room for x amount of time, finally get to see the doc, who listens, maybe asks questions and maybe does some kind of exam. Typically then the doc pulls out a small pad of paper, scribbles a few notes and hands the paper to the person….and says; “Here, let’s TRY this”…and the patient gets a second scribbled prescription.
Now they’re off to the pharmacist whom they probably don’t know and maybe never even get to meet or speak with. The pharmacist, or more likely a pharmacy tech, translates the scribble and hands over a bottle of pills sometimes with instructions on how to take them. And where do the docs and pharmacy folks get their info from? A drug rep they don’t know who maybe claims to be able to translate the scientific jargon they read in a paper, or more likely, recites the buzz line “benefits” that their sales manager told them to repeat.
And to top it off, it is not very likely that the second drug that was recommended was used personally by anyone in the supply chain. Certainly no doc would ever “try” every drug they write a prescription for.
Why do people submit to so many “unknowns” blindly and willingly a SECOND time? Because;
#1. They want to get well. They want the end result.
#2. They trust the doctor or the process.
Wonder how this applies to your business?
Live with Intention,
Dr Bill
