A typical doctor visit;
A person is sick, not feeling well. So they go to the doctor, sit in waiting room for x amount of time, finally get to see the doc, who listens, maybe asks questions and maybe does some kind of exam. Typically then the doc pulls out a small pad of paper, scribbles a few notes and hands the paper to the person. A prescription. And it is extremely likely that the patient probably can’t even read the scribble.
Now they’re off to the pharmacist whom they probably don’t know and maybe never even get to meet or speak with. The pharmacist, or more likely a pharmacy tech, translates the scribble and hands over a bottle of pills sometimes with instructions on how to take them. And where do the docs and pharmacy folks get their info from? A drug rep they don’t know who maybe claims to be able to translate the scientific jargon they read in a paper, or more likely, recites the buzz line “benefits” that their sales manager told them to repeat.
And to top it off, it is not very likely that the drug that was recommended was used personally by anyone in the supply chain. Certainly no doc would ever “try” every drug they write a prescription for.
Why do people do this? Why do people submit to so many “unknowns” blindly and willingly. Because;
#1. They want to get well. They want the end result.
#2. They trust the doctor or the process.
Wonder how this applies to your business?
Live with Intention,
Dr Bill