Stories sell, Facts only tell. The most important part of any presentation is you telling your story of why you started your business – in 2 minutes or less – because that’s what people will remember.
From my experience of speaking in front of hundreds of audiences, I have learned that stories are memorable because of the images and emotions contained in the story. Simply “getting through the content” is ineffective; and it wastes everyone’s time. Why?
We receive, and ignore, thousands and thousands of bits of data every single hour of everyday. Specifically, today’s presenters/speakers faces a daunting challenge of competing with “CrackBerry” addictions, texting, instant messages, FaceBook alerts and more “content” interruptions. (Last week I watched as people fed their addiction during a funeral) And this challenge will increase as technology moves from 3G to 4G to 6, 10, 12G etc.
So if you’re delivering “content” in the form of facts, lists, data, and detail then you are directly competing with the content that comes thru mobile devices. By its very nature, story is an emotionally arousing event that engages listeners and holds their attention. That is, a good, genuine, heartfelt, relevant story.
The lesson of the story sticks because it’s embedded in an image in your memory. The image isn’t a still picture; it’s a motion picture, a movie. While you’re listening to a story, you’re simultaneously watching the story on the movie screen in your mind, in your imagination and recreating the feelings.
On the flip side, simply telling “a story” will not generate action or move an audience into action. It has to be the right story, told with the right mix of emotion, passion – followed by a call to action. (example – asking for the sale)
The future belongs to the leaders who learn to become passionate wisdom sharers – storytellers. Because we don’t just listen to stories; we see images and feel emotions. We actually experience the story as if it’s happening to us. And because a person can remember the story, they can remember your key point which then can be transformed into an actionable event called making a “sale”.
Live With Intention,