In the Sept 6, 2010 issue of Fortune Magazine;
“A wide selection leads to shopping paralysis. It explains why so often people are on their cell phones at the supermarket asking their significant other what detergent to get….it takes them out of the purchasing process and puts them into a thinking process…”
“Customers accept that Trader Joe’s has – at the most – only two kinds of any one item because they trust that those few items will
be very very good”
–Joseph Coulombe, founder of Trader Joe’s
This is why we teach Network Marketing Entrepreneurs;
1. Be a product of the product…try all of your products; and pick the one or two that really excite you the most – and share your experience with others.
2. never just send someone to a website..there are too many choices…even if the person can find the items or category.
3. At the end of your presentation/demo there really is only one way to start as a business builder and one way to start as a customer. More than 80% of your new reps will start their new business with the same kit you started with.
Tomorrow; the paralysis of “Anal-ysis”