Your PhD and the Waitress

Good Morning Team – In the process of building your business you’re going to acquire several degrees in psychology. People are funny. They do things that seem silly, weird, illogical, etc. For example;

Go to any med school or law school and you’ll see the drop out rate in just the first few weeks is more than 50%, by then end of the first semester, first year – the number is even higher. And that’s after they fought to get in! As I went thru med school I watched as people dropped out all along the way for many reasons, all “valid” to them. Some even quit during their residency!

Go figure? NOT! Stop wasting your time trying to figure out why people quit or do things that seem silly, weird, or illogical. To them their reasons make perfect sense. It’s part of their life’s journey, their learning lesson….not yours.

Focus more on what successful people DO. Success leaves clues. And truly successful people share their strategies….some of which may seem silly, weird and illogical…..until you DO them and understand WHY.

Be like the waitress. She goes from table to table with a pot of coffee…simply asking “would you like some more coffee?” It’s a yes or no question. If someone says yes, she pours them coffee, maybe engages some chit chat and then moves on. If someone says “no, I’m not interested, or the coffee industry is just a big scam” – she doesn’t run into the kitchen and cry or quit being a waitress. She just moves on to the next table and asks the same simple question…over and over, table after table, night after night until she achieves her goals that caused her to be a waitress.

And if someone says; “We’ll it depends, maybe, what kind of coffee, where are the beans grown, what kind of soil are they grown in, where does the water come from, are they FDA approved?“, etc etc. She’ll call the manager over to answer and/or move on to someone she can help.

A truly successful waitress knows exactly WHY she’s waitressing. She’ll have nightly, weekly, and monthly dollar goals. She’ll engage customers in conversation by asking them questions like who are they, where are they from, where are they traveling to and WHY. She’ll also ask what kind of food do you like, how do you like it prepared and she’ll LISTEN and then RESPOND by providing just the food and information requested.

In a nutshell, she’ll prosper simply by serving others. And in the process she too will earn multiple degrees in psychology.

Tomorrow – why we go out to eat.

Live With Intention,
Dr Bill


About Dr Bill Toth

Bill’s Background I’m just an average guy who’s learned a few things about Life, Success and Personal Development – thanks to some incredibly good and bad experiences during the past 25+ years. I’ve made many mistakes and have learned to combine down to earth values with a unique ability to distill complex concepts into simple powerful strategies which can be immediately applied to produce measurable results. In short; “I’ve traveled the territory, drawn a few maps and I’m happy to share them” I do not consider myself to be an “expert” and my work is never presented as the definitive doctrine on how you should live your life or what it takes to be successful in your business. I am a work in progress and if you were to you join me on life’s journey by hiring me as your coach or partnering with us in business – our learning will very likely be a two way street. In fact, I expect it to be. “What you know dies with you – what you DO leaves a legacy” I was raised in upstate New York and eastern Pennsylvania. This rural upbringing is strongly reflected in my personal value hierarchy: Faith > Family > Friends > Fitness and Finance. Education and a commitment to continuous improvement are next on the list. All these and more are strongly reflected in my coaching, teaching, writing and speaking. While growing my private practice I also taught Orthopedics and Neurology at both the undergraduate and graduate level, produced a TV show on fitness, appeared on numerous radio and TV programs, authored numerous journal articles, chapters for medical texts, served as vice-president of my state medical association, and started a family. I have had the honor and privilege of consulting with and coaching a diverse population of people from royalty to prisoners, from children to CEO’s, from amateur to professional athletes from 41 countries and people of almost every race, creed, religious belief and nationality. I am passionately committed to contribution and Living With Intention. Part of my philosophy is to think globally while acting locally. I am a very active member of my church, as well as several community organizations. After church, my favorite philanthropy is the Nourish the Children. I have also performed extensive volunteer work for both the Anthony Robbins Foundation, and the Make a Wish Foundation. Why become an Entrepreneur? I became an entrepreneur because after 5 years of Health Care Reform I found I was merely an employee of the various insurance company’s I was interacting with. I became painfully aware I was working more hours for less money and that what I was doing wasn’t working! At the same time my beautiful daughter, Casey, was born. This was the first time in my life I started to think about my future, and of course hers. When children come into your life, your perspective changes from Firebirds and Ferrari’s to Gymnastics, music lessons, horseback riding and so forth. Suddenly, I had to think longterm – was what I was doing going to provide all the things that a father wants for his children? In October of 1998 I started my entrepreneurial endeavors on a very part time basis. Less than 3 months later my New Year’s Resolution was to put my practices up for sale. In May of 1999 I sold them and began to work on my dreams and my fortune on a full time basis. From there, it took me a full five years to get to the point where I could do whatever I wanted to do. Along the way I wrote my first book: “Morning Moments”…as well as learning a few things about money, transitioning careers and happiness. I am happy to share what I know, in short again; “I’ve traveled the territory, drawn a few maps and I’m happy to share them” In summary; Transitioning careers was the hardest challenge I’ve ever taken up and it’s been the most rewarding! In so many ways, this is the very best personal development seminar I’ve ever taken because I met mySelf and my wife in the process…and every perceived adversity was worth it. Today, with my wife Julie, we “get to” pay the gift forward by coaching, mentoring others through the same process. There is no greater pleasure than showing others how to earn their freedom and then observing what good they do with it. Life Will Never Be The Same
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