Good Morning Team – The reasons why we go out to eat are as varied as the people. Might be so we don’t have to cook, clean, special occasion, etc. Ever go to a certain restaurant because of a person that works there?
Looking deeper – going out to eat might also satisfy one or more of the Six Fundamental Human Needs.
Certainty – we might choose a place because we’re familiar with the food.
Variety – maybe we’re bored with home cookin.
Significance – the smart waitress will be striving to make us feel important or we feel important when we decide the amount of the tip.
Connection – either just being around people or maybe there’s a staff person we enjoy seeing and speaking with.
Contribution – Spiritual fulfillment comes from Serving Others, tipping well may satisfy this need.
Growth – we learn from every human interaction – what to do or not do.
While the reasons we give for going out to eat may be superficial; it is likely that the event satisfies a deeper need. In our business – people often say they’re starting because they need to make money. Is it just the money? Do people really want to make $3000. per month so they can have 3000 pictures of George Washington for their bathroom wall?? NOT! The real reason is always deeper, what will earning that amount allow the person to BE, DO and Have. Hint: look for the reason to relate to one or more of their 6 human needs.
Remember from Yesterday;
A truly successful waitress knows exactly WHY she’s waitressing. She’ll have nightly, weekly, and monthly dollar goals. She’ll engage customers in conversation by asking them questions like who are they, where are they from, where are they traveling to and WHY. She’ll also ask what kind of food do you like, how do you like it prepared and she’ll LISTEN and then RESPOND by providing just the food and information requested.
In a nutshell, she’ll prosper simply by serving others. And in the process she too will earn multiple degrees in psychology and satisfy one or more of her 6 Fundamental Human Needs – either through the process of working or through what she does with her earnings.
What’s your favorite restaurant and why? Which of your needs are met by eating there?
Live With intention,
Dr Bill
About Dr Bill Toth
Bill’s Background
I’m just an average guy who’s learned a few things about Life, Success and Personal Development – thanks to some incredibly good and bad experiences during the past 25+ years. I’ve made many mistakes and have learned to combine down to earth values with a unique ability to distill complex concepts into simple powerful strategies which can be immediately applied to produce measurable results. In short;
“I’ve traveled the territory, drawn a few maps and I’m happy to share them”
I do not consider myself to be an “expert” and my work is never presented as the definitive doctrine on how you should live your life or what it takes to be successful in your business. I am a work in progress and if you were to you join me on life’s journey by hiring me as your coach or partnering with us in business – our learning will very likely be a two way street. In fact, I expect it to be.
“What you know dies with you – what you DO leaves a legacy”
I was raised in upstate New York and eastern Pennsylvania. This rural upbringing is strongly reflected in my personal value hierarchy: Faith > Family > Friends > Fitness and Finance.
Education and a commitment to continuous improvement are next on the list. All these and more are strongly reflected in my coaching, teaching, writing and speaking.
While growing my private practice I also taught Orthopedics and Neurology at both the undergraduate and graduate level, produced a TV show on fitness, appeared on numerous radio and TV programs, authored numerous journal articles, chapters for medical texts, served as vice-president of my state medical association, and started a family. I have had the honor and privilege of consulting with and coaching a diverse population of people from royalty to prisoners, from children to CEO’s, from amateur to professional athletes from 41 countries and people of almost every race, creed, religious belief and nationality.
I am passionately committed to contribution and Living With Intention. Part of my philosophy is to think globally while acting locally. I am a very active member of my church, as well as several community organizations. After church, my favorite philanthropy is the Nourish the Children. I have also performed extensive volunteer work for both the Anthony Robbins Foundation, and the Make a Wish Foundation.
Why become an Entrepreneur?
I became an entrepreneur because after 5 years of Health Care Reform I found I was merely an employee of the various insurance company’s I was interacting with. I became painfully aware I was working more hours for less money and that what I was doing wasn’t working!
At the same time my beautiful daughter, Casey, was born. This was the first time in my life I started to think about my future, and of course hers. When children come into your life, your perspective changes from Firebirds and Ferrari’s to Gymnastics, music lessons, horseback riding and so forth. Suddenly, I had to think longterm – was what I was doing going to provide all the things that a father wants for his children?
In October of 1998 I started my entrepreneurial endeavors on a very part time basis. Less than 3 months later my New Year’s Resolution was to put my practices up for sale. In May of 1999 I sold them and began to work on my dreams and my fortune on a full time basis. From there, it took me a full five years to get to the point where I could do whatever I wanted to do. Along the way I wrote my first book: “Morning Moments”…as well as learning a few things about money, transitioning careers and happiness. I am happy to share what I know, in short again;
“I’ve traveled the territory, drawn a few maps and I’m happy to share them”
In summary; Transitioning careers was the hardest challenge I’ve ever taken up and it’s been the most rewarding! In so many ways, this is the very best personal development seminar I’ve ever taken because I met mySelf and my wife in the process…and every perceived adversity was worth it.
Today, with my wife Julie, we “get to” pay the gift forward by coaching, mentoring others through the same process. There is no greater pleasure than showing others how to earn their freedom and then observing what good they do with it.
Life Will Never Be The Same
