Market saturation is a myth. And one of the biggest excuses used as a reason not to go into business.
Think Starbucks is “everywhere” or is “king” Think again.
Advertising Age recently pointed out that despite Starbucks being the world’s largest coffeehouse chain with more than 13,000 locations in more than 50 countries; “Despite the long-term success that we’ve enjoyed, we have less than 10 percent share of coffee consumption in North America. And less than 1 percent share internationally,” Starbucks Chairman, President and CEO Howard Schultz told CNN Money.
Just in the 4th quarter of 2010 Apple sold 16.2 Million iphones. And 19.6 million ipods. Didn’t you think everyone already had one?
How many TV’s are in your house? How many times have you upgraded from a small screen to a bigger one? From LCD or plasma to LED?
How many times have you bought the same book because you gave your copy away? or because you wanted to hear it on CD, or a download from an audio bookstore or because you later bought it on your “Kindle” or your “ipad”?
How many times did you buy the same music? First as an LP, then 8Track, then cassette, then CD, then via itunes or other download?
And finally, even if you go into a business – like being a physician, opening a salon etc….and there are 10 other docs or salons in your town….each one will have their loyal fans…comprising about 80% of their business base. Only appx 10% will be “jumpers” going from doc to doc or salon to salon. And only about 10% will shop according to price…also jumping from place to place.
The 80% of your customer base will people people that are loyal to YOU, your skill sets, your energy, your methods, your techniques…because whatever business you decide to start…ultimately YOU are your brand.
Live With Intention,
Bill
About Dr Bill Toth
Bill’s Background
I’m just an average guy who’s learned a few things about Life, Success and Personal Development – thanks to some incredibly good and bad experiences during the past 25+ years. I’ve made many mistakes and have learned to combine down to earth values with a unique ability to distill complex concepts into simple powerful strategies which can be immediately applied to produce measurable results. In short;
“I’ve traveled the territory, drawn a few maps and I’m happy to share them”
I do not consider myself to be an “expert” and my work is never presented as the definitive doctrine on how you should live your life or what it takes to be successful in your business. I am a work in progress and if you were to you join me on life’s journey by hiring me as your coach or partnering with us in business – our learning will very likely be a two way street. In fact, I expect it to be.
“What you know dies with you – what you DO leaves a legacy”
I was raised in upstate New York and eastern Pennsylvania. This rural upbringing is strongly reflected in my personal value hierarchy: Faith > Family > Friends > Fitness and Finance.
Education and a commitment to continuous improvement are next on the list. All these and more are strongly reflected in my coaching, teaching, writing and speaking.
While growing my private practice I also taught Orthopedics and Neurology at both the undergraduate and graduate level, produced a TV show on fitness, appeared on numerous radio and TV programs, authored numerous journal articles, chapters for medical texts, served as vice-president of my state medical association, and started a family. I have had the honor and privilege of consulting with and coaching a diverse population of people from royalty to prisoners, from children to CEO’s, from amateur to professional athletes from 41 countries and people of almost every race, creed, religious belief and nationality.
I am passionately committed to contribution and Living With Intention. Part of my philosophy is to think globally while acting locally. I am a very active member of my church, as well as several community organizations. After church, my favorite philanthropy is the Nourish the Children. I have also performed extensive volunteer work for both the Anthony Robbins Foundation, and the Make a Wish Foundation.
Why become an Entrepreneur?
I became an entrepreneur because after 5 years of Health Care Reform I found I was merely an employee of the various insurance company’s I was interacting with. I became painfully aware I was working more hours for less money and that what I was doing wasn’t working!
At the same time my beautiful daughter, Casey, was born. This was the first time in my life I started to think about my future, and of course hers. When children come into your life, your perspective changes from Firebirds and Ferrari’s to Gymnastics, music lessons, horseback riding and so forth. Suddenly, I had to think longterm – was what I was doing going to provide all the things that a father wants for his children?
In October of 1998 I started my entrepreneurial endeavors on a very part time basis. Less than 3 months later my New Year’s Resolution was to put my practices up for sale. In May of 1999 I sold them and began to work on my dreams and my fortune on a full time basis. From there, it took me a full five years to get to the point where I could do whatever I wanted to do. Along the way I wrote my first book: “Morning Moments”…as well as learning a few things about money, transitioning careers and happiness. I am happy to share what I know, in short again;
“I’ve traveled the territory, drawn a few maps and I’m happy to share them”
In summary; Transitioning careers was the hardest challenge I’ve ever taken up and it’s been the most rewarding! In so many ways, this is the very best personal development seminar I’ve ever taken because I met mySelf and my wife in the process…and every perceived adversity was worth it.
Today, with my wife Julie, we “get to” pay the gift forward by coaching, mentoring others through the same process. There is no greater pleasure than showing others how to earn their freedom and then observing what good they do with it.
Life Will Never Be The Same
