3rd Party Credibility Sells more

This from Tim Sales, teacher, business marketing coach:
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Today’s message contains a powerful money-making concept.

Pay close attention…

Ever wonder why celebrity endorsements for everything from breakfast cereals to automobiles to clothing are everywhere on television and in magazines?

It’s because they work. The fans of these athletes and Hollywood stars have come to trust their word simply because the fans like them.

And what about the personal trainer or the doctor who endorses a heath product? Well, people see them as wellness experts. There is a pre-established trust by virtue of the endorser’s position and experience.

So why doesn’t the advertiser boldly declare “our product is the best!”

It’s because third-party endorsements always prove more valuable and more credible than what the advertiser could say about itself.

This concept is especially true if you’re a distributor for health and dietary supplements.

You’ve probably heard the phrase before, “Let the tools do the work for you.” And if you’re selling nutritional supplements, that phrase should stay at the front of your mind.

It’s much easier to increase your product sales volume and gather more loyal customers if you let a third-party expert provide you with credible evidence on why your prospects need to take supplements.

A tool like this saves you hours of time of explaining, convincing, and talking at your prospects because unless you’re a doctor or nutritionist YOU can’t convince them anyway.

The Health Awareness Foundation has produced two powerful brochures you can use to educate your prospects about nutritional supplementation. No hype. Just lots of good, authoritative information.

I’m betting you’ve found many people still don’t think there’s any reason for them to take dietary supplements. That’s all about to change for you.

Here’s what your prospects will discover in these Health Awareness Foundation brochures:

* What heart attacks, cancer and the common cold have in common and how
* vitamin supplements can prevent the common cause of these diseases.

* What free radicals are and why they’re so dangerous to your health.

* What antioxidants are and why you need them to combat these free radicals.

* The real reason we get sick and age. It’s probably not what you think!

* Why even the Journal of the American Medical Association urges everyone to take vitamin supplements.

* Thirteen factors that contribute to poor vitamin absorption from the food we eat.
* The best evidence ever your prospects need the supplements you sell.

Two professional quality brochures …

“Why Do I Age? Get Sick? Get Diseases?”

“What Do Vitamins and Minerals Do For Me?”

I sold nutritional supplements for many years. I know the next few weeks are a critical marketing period for those of you who sell nutritional supplements.

Prospects are thinking about their New Year’s resolutions, and I can guarantee you there are folks everywhere eager to lose weight and improve their health. They want to look and feel their best this year.

They need you to help them attain their goals.

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REMEMBER: Facts tell – Stories Sell, especially your personal story regarding
the company, products, people that are coaching you.

Live With Intention,
Bill

About Dr Bill Toth

Bill’s Background I’m just an average guy who’s learned a few things about Life, Success and Personal Development – thanks to some incredibly good and bad experiences during the past 25+ years. I’ve made many mistakes and have learned to combine down to earth values with a unique ability to distill complex concepts into simple powerful strategies which can be immediately applied to produce measurable results. In short; “I’ve traveled the territory, drawn a few maps and I’m happy to share them” I do not consider myself to be an “expert” and my work is never presented as the definitive doctrine on how you should live your life or what it takes to be successful in your business. I am a work in progress and if you were to you join me on life’s journey by hiring me as your coach or partnering with us in business – our learning will very likely be a two way street. In fact, I expect it to be. “What you know dies with you – what you DO leaves a legacy” I was raised in upstate New York and eastern Pennsylvania. This rural upbringing is strongly reflected in my personal value hierarchy: Faith > Family > Friends > Fitness and Finance. Education and a commitment to continuous improvement are next on the list. All these and more are strongly reflected in my coaching, teaching, writing and speaking. While growing my private practice I also taught Orthopedics and Neurology at both the undergraduate and graduate level, produced a TV show on fitness, appeared on numerous radio and TV programs, authored numerous journal articles, chapters for medical texts, served as vice-president of my state medical association, and started a family. I have had the honor and privilege of consulting with and coaching a diverse population of people from royalty to prisoners, from children to CEO’s, from amateur to professional athletes from 41 countries and people of almost every race, creed, religious belief and nationality. I am passionately committed to contribution and Living With Intention. Part of my philosophy is to think globally while acting locally. I am a very active member of my church, as well as several community organizations. After church, my favorite philanthropy is the Nourish the Children. I have also performed extensive volunteer work for both the Anthony Robbins Foundation, and the Make a Wish Foundation. Why become an Entrepreneur? I became an entrepreneur because after 5 years of Health Care Reform I found I was merely an employee of the various insurance company’s I was interacting with. I became painfully aware I was working more hours for less money and that what I was doing wasn’t working! At the same time my beautiful daughter, Casey, was born. This was the first time in my life I started to think about my future, and of course hers. When children come into your life, your perspective changes from Firebirds and Ferrari’s to Gymnastics, music lessons, horseback riding and so forth. Suddenly, I had to think longterm – was what I was doing going to provide all the things that a father wants for his children? In October of 1998 I started my entrepreneurial endeavors on a very part time basis. Less than 3 months later my New Year’s Resolution was to put my practices up for sale. In May of 1999 I sold them and began to work on my dreams and my fortune on a full time basis. From there, it took me a full five years to get to the point where I could do whatever I wanted to do. Along the way I wrote my first book: “Morning Moments”…as well as learning a few things about money, transitioning careers and happiness. I am happy to share what I know, in short again; “I’ve traveled the territory, drawn a few maps and I’m happy to share them” In summary; Transitioning careers was the hardest challenge I’ve ever taken up and it’s been the most rewarding! In so many ways, this is the very best personal development seminar I’ve ever taken because I met mySelf and my wife in the process…and every perceived adversity was worth it. Today, with my wife Julie, we “get to” pay the gift forward by coaching, mentoring others through the same process. There is no greater pleasure than showing others how to earn their freedom and then observing what good they do with it. Life Will Never Be The Same
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