Depending upon your product it might pay for you to seek to attract millennials age 18-34 because they’re entering workforce, inheriting their boomer parents’ estates and spending more and more on themselves.
Millennials Look to Digital Word-of-Mouth to Drive Purchase Process
EMarketer Febraury 2, 2012
Younger consumers more likely to share purchase experiences with the masses.
The study found millennials more likely to share their own purchasing experiences—both positive and negative—with the masses. Aside from company websites, 42% of millennial internet users said they preferred to post comments on social networking sites about positive product, brand or service experiences in order to share their experience, compared to just 17% of baby boomers.
In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers.
Millennials, were almost equal in their reliance on friends and family (49%) vs. anonymous user-generated content from company websites (51%) to influence their buying decisions.
When trying to learn more about a brand, product or services, millennials and boomers were more likely to trust user-generated content (51%) significantly more than any other form of information, including brand messaging, news articles and advertisements.
Bill’s Note: Once again Word of Mouth rules and “Facts Tell while Stories Sell”. Your personal testimony regarding your personal experience with the product you’re selling is the most important part of the equation. How you share it depends upon the age of the person you’re seeking to attract.
Live With Intention,
Dr Bill
