Good Morning Team – Women continue to rule
Women’s Influence on Purchase Decisions on the Rise
EMarketer, February 1, 2012
Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Hearst.
According to the survey, 54% of US female internet users said they feel a responsibility to help friends and family make wise purchase decisions, and nearly half said they influence friends and family to buy a product or service on a regular basis. When a similar study was conducted in September 2008, only 31% of women said they felt they regularly influenced other people’s purchase decisions.
Research from JWT Intelligence, the data arm of marketing communications company JWT, further demonstrates females’ aptitude for shopping-related social media activities. As of June 2011, 63% of female millennial internet users had asked for opinions on products on Facebook, 60% had purchased a product based on a social recommendation and 57% had posted a status update about a product. Not only are women more active now on social sites, but their likelihood to recommend and act on recommendations is growing.
Be nice to the women in your life. Word of Mouth is Queen.
Live With Intention,
Dr Bill