One Underlying Emotion

Daring to Take Risks by Rubell Shelly, Professor

The first time anything new and creative is proposed, it gets labeled. And the label put on these novel things is likely to be “risky”, “dumb”, “never been done before.”

“Let me get this straight, Orville. You and Wilbur are building a machine that will do what? Heavier-than-air flying machines are the riskiest hoax anybody ever palmed off on two gullible boys like you Wrights. Get a real job!”

Or maybe it was somebody’s harebrained idea of talking pictures, voice transmitted through the air, horseless carriage or people walking on the moon. More than one person was berated simply for giving voice to such “silly” ideas.

It turns out that some of the people who dared to propose such outlandish possibilities are now regarded as geniuses – revolutionaries – heroes. And it was only because they dared to question others and to question themselves. They challenged the limitations others were willing to take for granted.

There is something in your profession or business, your family or church that could be done better. A situation could be more productive. A relationship could be healthier.

Only you can decide if it will be worth it to undertake something so ambitious and costly. There will be false starts. There will be embarrassing mistakes along the way. But the potential outcome could be as important to your personal situation as the achievements of the Wright brothers, Rosa Parks, and Neil Armstrong were to their time and place.

Today there are just as many frontiers to challenge and conquer. And too few explorers. There are too few people willing to ask the obvious questions and challenge the traditional wisdom. And when you boil away all the excuses, reasons, ration-a-lies, and anal-yzing, there is just one underlying emotion that has killed countless dreams, goals and aspirations.

In a word, too few of us want to take the risks that could make us look stupid.

If you are fortunate enough to have a dream in your heart, be willing to make mistakes in pursuit of it. Be a risk-taker. You just might change the world.

Rubel Shelly

Live with Intention,
Bill

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3rd Party Credibility Sells more

This from Tim Sales, teacher, business marketing coach:
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Today’s message contains a powerful money-making concept.

Pay close attention…

Ever wonder why celebrity endorsements for everything from breakfast cereals to automobiles to clothing are everywhere on television and in magazines?

It’s because they work. The fans of these athletes and Hollywood stars have come to trust their word simply because the fans like them.

And what about the personal trainer or the doctor who endorses a heath product? Well, people see them as wellness experts. There is a pre-established trust by virtue of the endorser’s position and experience.

So why doesn’t the advertiser boldly declare “our product is the best!”

It’s because third-party endorsements always prove more valuable and more credible than what the advertiser could say about itself.

This concept is especially true if you’re a distributor for health and dietary supplements.

You’ve probably heard the phrase before, “Let the tools do the work for you.” And if you’re selling nutritional supplements, that phrase should stay at the front of your mind.

It’s much easier to increase your product sales volume and gather more loyal customers if you let a third-party expert provide you with credible evidence on why your prospects need to take supplements.

A tool like this saves you hours of time of explaining, convincing, and talking at your prospects because unless you’re a doctor or nutritionist YOU can’t convince them anyway.

The Health Awareness Foundation has produced two powerful brochures you can use to educate your prospects about nutritional supplementation. No hype. Just lots of good, authoritative information.

I’m betting you’ve found many people still don’t think there’s any reason for them to take dietary supplements. That’s all about to change for you.

Here’s what your prospects will discover in these Health Awareness Foundation brochures:

* What heart attacks, cancer and the common cold have in common and how
* vitamin supplements can prevent the common cause of these diseases.

* What free radicals are and why they’re so dangerous to your health.

* What antioxidants are and why you need them to combat these free radicals.

* The real reason we get sick and age. It’s probably not what you think!

* Why even the Journal of the American Medical Association urges everyone to take vitamin supplements.

* Thirteen factors that contribute to poor vitamin absorption from the food we eat.
* The best evidence ever your prospects need the supplements you sell.

Two professional quality brochures …

“Why Do I Age? Get Sick? Get Diseases?”

“What Do Vitamins and Minerals Do For Me?”

I sold nutritional supplements for many years. I know the next few weeks are a critical marketing period for those of you who sell nutritional supplements.

Prospects are thinking about their New Year’s resolutions, and I can guarantee you there are folks everywhere eager to lose weight and improve their health. They want to look and feel their best this year.

They need you to help them attain their goals.

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REMEMBER: Facts tell – Stories Sell, especially your personal story regarding
the company, products, people that are coaching you.

Live With Intention,
Bill

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but the market is saturated (whine)

Market saturation is a myth. And one of the biggest excuses used as a reason not to go into business.

Think Starbucks is “everywhere” or is “king” Think again.

Advertising Age recently pointed out that despite Starbucks being the world’s largest coffeehouse chain with more than 13,000 locations in more than 50 countries; “Despite the long-term success that we’ve enjoyed, we have less than 10 percent share of coffee consumption in North America. And less than 1 percent share internationally,” Starbucks Chairman, President and CEO Howard Schultz told CNN Money.

Just in the 4th quarter of 2010 Apple sold 16.2 Million iphones. And 19.6 million ipods. Didn’t you think everyone already had one?

How many TV’s are in your house? How many times have you upgraded from a small screen to a bigger one? From LCD or plasma to LED?

How many times have you bought the same book because you gave your copy away? or because you wanted to hear it on CD, or a download from an audio bookstore or because you later bought it on your “Kindle” or your “ipad”?

How many times did you buy the same music? First as an LP, then 8Track, then cassette, then CD, then via itunes or other download?

And finally, even if you go into a business – like being a physician, opening a salon etc….and there are 10 other docs or salons in your town….each one will have their loyal fans…comprising about 80% of their business base. Only appx 10% will be “jumpers” going from doc to doc or salon to salon. And only about 10% will shop according to price…also jumping from place to place.

The 80% of your customer base will people people that are loyal to YOU, your skill sets, your energy, your methods, your techniques…because whatever business you decide to start…ultimately YOU are your brand.

Live With Intention,
Bill

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Force of Habit

The individual who wants to reach the top in business must appreciate the might of the force of habit and must understand that practices are what create habits. He must be quick to break those habits that can break him and hasten to adopt those practices that will become the habits that help him achieve the success he desires.”

–J. Paul Getty, 1892-1976, American Oil Tycoon

“There is no try. There is only DO, or not do”

–Yoda, Wise Master of the Force

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Money issues and Jigsaw puzzles

I share this story because we teach people to view their business as a jigsaw puzzle. You must Start with the 4 corners ie your 4 core values, SEE the end result, big picture, FEEL as though the puzzle were already built and take massive action to put the pieces together.

I excerpted the key points regarding her visualizations, her core values. Link at bottom so you can read the whole story if you like. Bold emphasis, bold comments in ( ) are mine

The $112 Million Dollar Woman by David Hochman January 16, 2011

The craziest thing? She predicted every bit of her journey. “I knew I’d get here,” Stafford says, “It was just a matter of visualizing it.”

Back in January 2007, Stafford was raising five children and struggling to pay the bills, (part of her “why”) so she began lulling herself to sleep at night by imagining that she was holding a lottery check. She pictured the exact amount: $112 followed by lots of zeroes. The story seems implausible, and yet Stafford’s steady gaze and positive energy make you believe her, even the bit about knowing what she’d be wearing when she won: a lime-green blouse with a leaf print…..exactly what she was wearing when she learned she won. “When I found out, I sat in silence for a minute because it confirmed how powerful our minds can be,” she says with a grin. (Visualize every detail)

Stafford had always been generous, (Core value) even back when she had much less to give. As a 6-year-old, she forked over her allowance to UNICEF, and when her younger brother died in a car crash in 1999, she took in his 5 children as her own. So, after sharing the prize with her father and older brother, (core value = family) putting away funds for the kids’ education, (Core Value = education) and making some giddy purchases, she wrote substantial checks to charitable organizations including …..low-income and foster children. “I love helping kids bring out their creativity,” she says. (Core value = Serving others)

Then she set about fulfilling her own movie-making dreams. Says TV producer Gilbert Cates, an adviser of Stafford’s, (With new money and pursuing her dream she sought a coach/mentor) “Cynthia gets what she wants, and what she wants most is to make a difference. (Core value = Serving others) She’s very smart, doesn’t take no for an answer, and she sees only goals where other people might see obstacles.” (She visualizes frequently)

Still, you get the feeling that if she lost everything tomorrow, she’d be just fine. “I would simply visualize it again and make it happen,” she says. And you believe her. (or not depending upon your relationship with money and
what you’ve mastered about the creation process.)

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If you had “trouble” with the story perhaps what I wrote about last week might apply to you more than you originally thought.

1. People who believe the only way to get wealthy is at someone elses’ expense
2. People who outwardly desire wealth and inwardly feel guilty about acquiring it
3. People who say they “just want to be comfortable and secure” rather than wealthy
4. People who struggle with their desire to give and inability to receive.

All 4 groups have one thing in common: They’re holding themSelves back from experiencing the abundance and joy that surrounds all of us. Everyone at some point in time has issues with money and what it is, what it means and what it can be used for. Learning to address them in a powerful, supportive, productive manner is only one part of success.

Here’s the link: http://www.parade.com/news/2011/01/16-the-112-million-dollar-woman.html

Live With Intention,
Bill

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